The Importance of Building Culture On and Offline

At Remarkable People, we know that culture isn’t just something you talk about, it’s something you live.

It’s reflected in how we treat each other, how we celebrate success, how we overcome challenges, and how we show up every single day.

In Auckland, our Operations Manager Ben is a driving force behind that culture. But what makes his impact even more powerful is that he doesn’t just promote culture internally, he amplifies it externally through a strong virtual brand identity.

Culture Starts Within the Team

Company culture is the foundation of performance. When people feel valued, connected, and supported, they thrive.

Ben plays a huge role in fostering that environment within both the Auckland and wider team. Through consistent leadership, encouragement, and recognition, he ensures that culture remains front and centre, even during the busiest periods.

A key tool he uses? Team chat. Ben actively keeps the team connected by:

• Celebrating placements and milestones
• Recognising individual and team achievements
• Sharing motivation and positivity
• Encouraging collaboration
• Reinforcing company values

These daily interactions may seem simple, but they create energy, momentum, and unity. They remind the team that every win matters and every person contributes to the bigger picture.

Culture isn’t built in one big moment, it’s built in small, consistent actions. And Ben understands that.

The Power of Virtual Brand Identity

In today’s world, culture doesn’t stop at the office door. Your online presence is an extension of your company. It shapes perception, attracts talent, and builds credibility.

This is where Ben’s virtual brand identity becomes a powerful asset. Through LinkedIn and Instagram, Ben consistently shares:

• Insights into life at Remarkable People
• Team successes and celebrations
• Industry commentary
• Honest glimpses of his work/life balance

This isn’t self-promotion, it’s brand leadership.

By showing up online in an authentic and consistent way, Ben strengthens both his personal brand and the Remarkable People brand. He demonstrates pride in the business, belief in the team, and alignment with our values.

When leaders actively promote their workplace online, it builds trust. It shows transparency. It gives potential candidates and clients a genuine look into what it’s like to be part of the team.

Work Hard, Live Well

Another important part of Ben’s online presence is how openly he shares his work/life balance.

Recruitment is fast-paced and performance-driven, but sustainability matters. By sharing moments outside of work alongside professional achievements, Ben reinforces an important message: you can be ambitious and balanced.

That message resonates, especially with the next generation of talent who are choosing culture just as much as they are choosing careers.

Why This Matters for Company Culture

Strong company culture today has two dimensions:

1. Internal culture: how your team experiences the workplace.
2. External culture: how your business shows up in the world.

Ben bridges both.

Internally, he drives connection, positivity, and performance. Externally, he strengthens brand identity and promotes what Remarkable People stands for.

When those two align, something powerful happens. You don’t just say you have a great culture, you prove it.

Culture Is Everyone’s Responsibility

At Remarkable People, we believe culture is a shared responsibility. But people like Ben set the standard. By actively engaging the team, celebrating wins, and showing up consistently online, he helps create a culture that people are proud to be part of, and proud to talk about.

Because in today’s world, your brand isn’t just what you say about your company. It’s what your people say about it, both online and offline.

And thanks to leaders like Ben, the Remarkable People culture continues to grow stronger in Auckland and beyond.